Isadora Mexican Food®: Mexico is 2 minutes away with our taco truck
ZAPOPAN, JALISCO (Aug 25, 2023): Isadora is delivering the essence of México, redefining the way that people enjoy authentic Mexican cuisine with its new line of Barbacoa, Chicken with Mole sauce and Pork in green salsa ready-to-eat and fully cooked meals in just two minutes.
The Isadora Taco Truck campaign has taken the taco experience to a whole new level, focusing on functionality, innovation, and the natural goodness of Isadora products. The Taco Truck's mission was clear: To introduce Isadora Mexican Food to a broader audience through sampling. Free tacos never tasted this good with our Isadora Taco Truck! We embarked on a journey across three vibrant cities: Chicago, Cincinnati, and Atlanta, dedicating three days each.
Strategic press releases generated buzz across ten top media channels, including FOX 8, MARKETS INSIDER, BENZINGA, and more, with a staggering 124M reach. The campaign also collaborated with top local influencers reaching over a total of 1.4 million people across social media and an impressive 11.96% of engagement rate. Community responses were overwhelmingly positive: “So yummy! I didn’t know about the Barbacoa! I will look for it.” Said one of our followers who tried our tacos.
The Isadora Taco Truck shared happiness by preparing real tacos with authentic Mexican cuisine and covering many miles through its journey.
In conclusion, the Isadora Taco Truck campaign has been a resounding success, creating awareness, generating demand among retailers, and satisfying adventurous lovers of Mexican cuisine in Chicago, Cincinnati, and Atlanta. Follow Isadora on social media @Isadoramexicanfood for updates and get the chance to meet us at the Taco Truck when it rolls into your city, bringing deliciousness and happiness to your taste buds.
